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Digital Marketing
Course in moradabad

Your Dream Job Is Awaiting You

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Faculty Members Are
Google Certified
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Experts In Marketing Small And Medium Businesses Using Digital Marketing

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Digital marketing, Home
Digital marketing, Home
Digital marketing, Home
Digital marketing, Home

DIGITAL MARKETING COURSES IN MORADABAD

To learn the basics it’s easy but how well you use it to practice and learn from mistakes is the biggest challenge, the opportunities, etc. To acquire any new professional skill set, you need 2 things Time and or Money. It’s an investment for yourself. You can take up a course like our 2-month professional digital marketing course. Ideally, you need at least 2-3 months to get at new skills for the foundation + your experience + Practical implementation. Digital marketing is dynamic and constantly upgrading, to keep up to date you have to practice what you learned….Practicing what you learn

Make your career landscape more captivating with our Digital Marketing Courses in Moradabad. BecomeSocial is one of the oldest & Moradabad’s best digital marketing training institute with affordable fees from the last 10 years has taught 9000+ students. We have the most affordable digital marketing course fees in Moradabad. We make sure our students get the best classroom training in digital marketing and so we get them trained by Google certified trained professionals. We provide interactive digital marketing classroom training, a chance to work on live projects and 9 Google certificates and all this at super affordable fees, lifetime learning access that means you can attend our digital marketing classes till the time you feel you are career and market ready. We Are The Best Digital Marketing Training Institute in Moradabad with 100 % Placement Assistance to Job Seekers. No need to pay the fees first, you can first attend the demo lecture to see the learning process and then have your decision the way you want. We have been referred by many popular bloggers as the best digital Marketing Training Institute in Moradabad. Inquire now to get you a free demo.

40+ MUST KNOW DIGITAL MARKETING TOOLS THAT YOU WILL LEARN IN CLASS

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DIGITAL MARKETING COURSE CONTENT

Digital Marketing Overview

Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !

  • What is Marketing ?
  • How we do Marketing ?
  • What is Digital Marketing ?
  • Digital marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • Latest Digital marketing trends

Search Engine Optimization

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

Website Structure

  • What is Website?- Understanding website
  • Structure, WordPress
  • Website Creation,
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • How to register Site & Hosting of site?

Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

Real Time Traffic

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Understanding Acquisition & Conversion data

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

Google Webmaster Tool

To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.

Search appearance

  • Structure Data
  • Rich
  • Data Highlighter
  • Html Improvements
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues

Search traffic

  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting

Local Seo

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

Social Media Optimization

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.
  • To know more Details about SMO Click Read More

Facebook Organic

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

Twitter organic

The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.

  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting

linkedin organic

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

youtube organic

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

YouTube SEO 

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

YouTube AdSense

  • Basics of YouTube AdSense
  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense
  • Different Types of Ads

google adward

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)

Search advertising

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

Display advertisement

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

18. YouTube Advertising

19. Facebook Advertising

20. LinkedIn Advertising

21. Conversion Tracking Tool

22. Remarketing and Conversion

23. Email Marketing

24. Growth Hacking Topic

25. Introduction to Affiliate Marketing

26. Introduction to Google Adsense

27. Google Tag Manager

28. SMS Marketing

29. Media Buying

30. Freelancing Projects

 
 

Youtube Advertisement

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

Facebook advertisement

Towards the end of the module, you’ll have a plan of how to run Facebook advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

  • What are the business benefits of a Facebook profile?
  • Building your brand on Facebook
  • Driving visitors to your website through Facebook
  • Conversion tracking on Facebook
  • Achieving your company/organisation goals on Facebook

linkedin advertisement

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.

  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Conversion tracking tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

remarketing and conversion

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

email marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.

growth hacking

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

introduction to affiliate marketing

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • CPC, CPA & other metrics
  • Blogging
  • Google AdSense Account Set up
  • Placing Ads on website
  • YouTube Video Monetization
  • Allowing & blocking Ads
  • AdSense Administration

introduction to adsence

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google Adsense Policy overview
  • Apply for Adsense Account help Affiliate Marketing

google tag manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

sms marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

media buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

freelencing project

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Why Career in Digital Marketing

  • Digital Marketing careers are in high demand right now.
  • Digital Marketing jobs are in demand
  • Digital Marketing are the easiest high paying jobs
  • No Coding Knowledge Required

Why Choose us

Our experienced faculty members are Google certified industry experts in marketing small and medium businesses using Digital Marketing. We offer our students interactive digital marketing classroom training and a chance to work on live projects. We also guarantee premier job placements and 100% job assistance to all our students on completion of the digital marketing course. Our flexible batch timings allow you to make the most of your program.

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